In the 4th century the Greek philosopher Aristotle wrote what is still considered the most important single work on persuasion ever written... Rhetoric. Virtually everything that has been written on persuasion since then builds on the foundation laid out here. As a copywriter I remember laying in bed past 3am devouring everything he had to …
United States. Year 2000. George W. Bush goes head to head with Al Gore. It's the race for the presidency -- arguably the most high profile job in the world -- and it will be one of the narrowest wins in history. While the end result is marred in controversy it's the data that came …
"Use Your Noodle to Win More Boodle"... This book went on to become the greatest self-help book of all time. It sold over a million copies during the great depression. Made it's author a millionaire, back when a million dollars was a lot of money.
14 years ago I was in Kitchener, Ontario for the Global InLine Hockey Festival. I was representing Australia in the under 20 mens team. We were scheduled to play some of the best teams in the world from the USA, Canada, Argentena, New Zealand and more. It was my first international hockey tournament and I …
167 copy critiques. That's how many crits I've done in the past few months for my coaching clients. Most people have a LONG way to go before their communication becomes powerfully persuasive... They make critical mistakes in how you structure what you say... accidentally use "kill" words and phrases that prevent you getting clients... unknowingly …
Got a funny (and important) question today: "Kyle, I heard you say on a webinar to 'build a real business' but WTF does that actually mean? Whats the difference between a 'real' business and a 'fake' one? How do I know if im building a real business?" When I talk about building a real business …
A few days ago I got a question from one of our members about how to select a target market. I went in-depth on this during a members-only Q&A call this morning... but this is a crucial topic I know a lot of people need help with so wanted to answer it publicly here. Here's …
Got a personal email from one of our Breakthrough Consulting Bootcamp members yesterday that I'm sure many of you can relate to. Nothing more confronting than your wife in tears. I'm sharing it here with permission...
On yesterday's Email Marketing Strategies webinar I taught a number of ways to get clients with email. We looked at things like how to build a list, how often you should mail your prospects, when to start selling, what you should offer, easy ways to provide value, and how to get your emails read and …
No I'm not talking about an IM-style launch. What I'm going to share with you today is a simple way to quickly test a market... launch a product, service, or business... and covertly sell thousands of dollars of your stuff with a short one-page website and a few emails. Sound too good to be true? …
Had an interesting question come in after my last email: "I don't do networking or see prospects in person so how does having an elevator pitch help me?" Actually there are a bunch of reasons.
Imagine this scenario for a moment... You're at an event and across the room you spot Bob. Bob is one of your ideal clients. He's in your niche. He spends a lot of money on marketing. His company did $2.5 million last year and is looking for fast growth. He's surrounded by people who all …
Sometimes we all need a reminder to keep things simple... Four years ago I put together a simple lead generation report and autoresponder series for our Consulting Tycoon members. The report is 11 pages. 2615 words. There are 9 emails in the series. Average 355 words each. It's a very simple marketing system.
At our recent Breakthrough Consulting Bootcamp we did a powerful exercise designed to help you break through personal blockages. I asked everyone a simple question: What's stopping you? Seriously -- what's stopping you from reaching your goals? I see a lot of people who have all the information they need to be living the life …
Today we had a salesman come over to quote on a sunshade for the back patio. (It's gonna get real hot here in Sydney in a couple of weeks and we want to be prepared for the summer BBQ season!) He was a nice enough guy but it was obvious the company had sent him …
This morning I held a webinar for our CT members. It was a follow up to the bootcamp event and I shared a number of my key takeaways from the weekend. Today I want to let you in on my 3rd BIG note:
Last time we spoke I was telling you about some of the takeaways from our Breakthrough Consulting Bootcamp. John Logar's idea of "make every day a pay day" really struck a chord with a lot of people. Today I want to share with you another piece of advice from John... and... the simple practical things …
Lots of takeaways from our Breakthrough Consulting Bootcamp event on the weekend. Going to share my BIG three with you over the next few days. Any one of these could be the flash point for the breakthrough you need... so stay tuned and see how you can implement each one in your business. First one …
Ricky-Jay recently completed his first copywriting project for a client and generated some seriously impressive results... $35,000 in front-end sales leading to over $300,000 in backend sales! All from one letter sent to just 200 leads! On this short call we talk about: Why it's important to have your opportunity antenna up and not be …
200 Leads. 1 Salesletter. Over $335,000 in Sales. Read More »
John Logar saw me speak on a video and jumped in to the local business market... in 7 short weeks he generated $63,355... and a few weeks later had cracked the $100,000 mark. Check out this interview to hear how he did it, including: A dead simple marketing plan to generate $10,000 per week. The …
