Gary Halbert’s #1 Secret

Gary Halbert is the guy who got me started in copywriting. He's also well-regarded as one of the greatest copywriters who ever lived. (His "coat of arms" promotion pulled in 7.3 million orders and required 40 full-time staff just to bank the 20,000 checks that came in each day. Makes today's product launches look like …

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Short Game Vs Long Game

1. Short gamers focus on a sale today. Long gamers focus on sales for a lifetime. 2. Short gamers obsess about hustling. Long gamers build systems so they don't have to hustle. 3. Short gamers always go for the low hanging fruit. Long gamers reach for the biggest, juiciest fruit high up on the tree.

Is local business consulting saturated?

A question came in about how I see the future for local business consultants. Jen asks: "I notice you've retired all your courses and now you are only doing lead gen? Do you think local consulting is getting saturated? What is your prediction for local business consultants?"

Differentiate or die

I recently recorded a video critique for a client I think you'll get value from. I can't share the actual video for privacy reasons, but the lesson is easy to explain. And it ties in perfectly with my last email about why lead generation fails. The critique was for a Facebook ad funnel:

Why lead generation fails

Been helping clients with lead generation lately and noticed a trend. The people who struggle to generate quality leads are making one or more of these four common mistakes:

#1 sign you’re not ready to grow

Making 50k as a consultant is pretty easy. You hustle, go to a few networking meetings, work your contacts, get known as "the guy who knows about this internet stuff", and a rag tag bunch of projects land in your lap. Getting to 100k is a little tougher.

How proposals kill sales

On one of Tuesday's inner circle calls a client asked about proposals: "Proposals are taking up a lot of my time, is there anything I can do to speed up the process?" My advice was simple. Stop doing proposals! Here are 7 reasons why:

Success Is Mostly Luck

You know what really used to grind my gears? When people saw my success and said, "man, you're so lucky!". At first I would kinda smile, shuffle my sheet, and awkwardly nod in agreement. But inside I was fuming...

The Daily Discipline

What does discipline mean to you? Many people think first of punishment, rules, restraint... control and lack of freedom. Transported instantly back to school where discipline meant a rap on the knuckles or endless lines on the chalkboard. But I prefer this definition, "training that corrects, molds, or perfects the mental faculties or moral character".

Goals Vs Systems

Been a little quite on the "daily" emails lately because I'm focusing on growing my Adwords agency and ecom business... plus the surf has been pumping. Ever notice how many people set the same goals year after year but never quite hit them? While others seem to achieve their goals as easy as completing a …

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The Vacations Lie

Popular culture tells us to work 50 weeks a year saving for a two week escape. We call it a vacation. A chance to get away from the hum drum of daily life. Your reward for playing by the rules and doing your job. A lie sold to us by those who exploit our most …

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The Mexican Fisherman

An American investment banker was taking a much-needed vacation in a small coastal Mexican village when a small boat with just one fisherman docked. The boat had several large, fresh fish in it. The investment banker was impressed by the quality of the fish and asked the Mexican how long it took to catch them. …

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Success in a new niche

This week one of my Tycoon Inner Circle clients landed his first account in a new niche and wrote this in the members forum: "I have landed a ____________ as a client and it is someone who received my direct mail sequence, spoke to me on the phone for quite a while when I called …

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Project fee + Target-based performance incentives

Yesterday we were talking about getting paid on performance... And I told you how "project fee + target-based performance incentives" is one my favourite ways of structuring these deals. Today I want to share why this arrangement works so well and why clients go crazy for it. First let's clarify exactly what we mean: