Local Or Foreign Clients?

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Last night we ran our regular monthly Q & A session for Consulting Tycoon members.

I spent just over an hour answering questions such as:

How to niche your business for maximum impact...

How (and when) to follow up with prospects...

What's working now to generate leads and get clients...

... Plus heaps more.

One question that comes up a lot is some variation of this:

QUESTION: Do you target local clients (Australia) or do you look at US based small businesses?  I'm from Adelaide and wondering whether to target Melb, Sydney or go USA?

KYLE: Seems the "local" part of "local business marketing" trips quite a few people up.

And I get why people ask this.

But it's usually the wrong question to be asking.

The right question is:

"Where can I find people that fit my ideal client profile... the 'players' in my niche who are spending money on marketing, have high value clients, and want better results?"

The answer to that question will tell you where to target.

See, you need to figure out what you want to catch before you choose where to fish.

Having said that, if you can find your ideal prospects in your own backyard then it's usually simpler to start locally.


Because you're on the same time zone, speak the same language, use the same currency, know the customs and intricacies of the natives, and can get "hands on" if need be.

But if you can find your ideal prospects outside your backyard as well then there are few good (if any) reasons to limit yourself to one geographical location.

Fish where the fish are wherever they are!

If you need a hand figuring out who your target market really is and where you should be fishing, then head on over to Consulting Tycoon today and get signed up.

It's the fastest way I know to get started on the right foot.

Talk soon