Do you understand the real value you provide to your clients?
I'm not talking about surface level things like "I build websites" or "I save them time".
I mean the deeper stuff -- how your positioning fits with their self-image, the confidence they get because of your system, the stress relief of finally finding someone they trust who can deliver, the opportunity cost of spending their money elsewhere, the true value of the asset you're building for them...
Most people have never really thought about these type of things.
I certainly didn't for a long time.
But if you're not aware of this then I guarantee you're not charging enough.
It wasn't until I sat down and really thought about what they got when they hired me -- and the many other worse alternatives they could have chosen instead -- that I really began to see just how valuable I was.
And I realised how I'd been short-changing myself for years!
Suddenly I realised I'm not "nice to have".
I'm a MUST HAVE.
And when I began approaching prospects with the confidence and deep-set belief that the very best investment they could make right now is to hire me... that's when things really started to change.
I wasn't selling marketing services anymore, I was saving their business!
And my fees increased in proportion to the value I saw in myself.
Most prospects aren't aware of how valuable you can be to them.
They just see another guy trying to sell something.
It's up to you to understand the value you provide and know how to position yourself as a high value partner.
If you feel you're not yet earning what you're worth then you'll want to check out the new training video I uploaded to the Consulting Tycoon Insiders community on Premium Pricing.
It goes in-depth on:
The most common pricing mistakes that doom you to being a low-ticket provider.
How to establish massive value for your services so you can charge what you're worth.
And exactly what I do to command big fees from even the most skeptical prospects.
You'll be glad you did 😉