Gear Heads

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The Internet is a breeding ground for gear heads.

Everywhere you look, in every corner of every niche, there are people obsessed with the tools of the trade.

Entrepreneurs who spend $1,200 per month on software and tech to automate every part of their business... but don't yet have a single client.

Photographers who spend more time chatting online about every new camera or lens than they do shooting.

Surfers who boast of their 4-board quiver for every conceivable type of wave but who have yet to master the basics.

Or my short-lived attempt at producing techno music... where I bought every software synth imaginable, downloaded gigabytes of beats and loops, read dozens of guides on the ultimate studio setup, even attempted to soundproof my bedroom... yet never quite got around to making a single song.


Now there's nothing wrong with liking technology. Most experts I know -- in every field -- know their gear inside and out.

The problem is when the focus becomes the gear and not your mastery of it.

The gear becomes an excuse. A reason to procrastinate. A way to avoid rejection or criticism. Perhaps even a way to deal with the fear of how powerful you just might be... and the realisation you have no more excuses up your sleeve.

(Imagine, the only thing holding you back might be you!)

The tools you use are important, but they're not the thing that's going to get you to the next level.

The only thing that will get you there is the one thing most people avoid at all costs:

Doing the work.

It's not sexy or exciting. (Until you see the results.)

You'll pushed outside your comfort zone more than you're used to.

And it will strip away your excuses and force you to stand naked in the mirror in the cold light of day.

But if it was easy then everyone would do it.

Talk soon,

Kyle Tully