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Quitting rarely happens like in the movies.
The big dramatic build up...
... frustration turning to anger, morphing into outrage, leading to despair...
... then the emotional and inevitable "I quit" finale.
Doesn't happen like that in real life.
It's subtle.
Starts off rational and logical.
"I did what they said and it didn't work."
"I know I need to X but I can't because of Y."
"I don't want to trade time for money."
"It's cold and wet and I don't want to get sick."
"There must be an easier way."
"I want to focus on something scalable."
"I need to get X sorted then I will deal with this."
All good reasons to quit.
And you'll get few arguments from most folk.
In fact, most of the time you don't even realize you're quitting. Neither do they. You're just doing what any normal person would do in your unique situation.
And that's why you get the same "normal" results as everyone else.
Because outrageous results come from that irrational, illogical, emotional place that won't quit no matter what.
What stories are you telling yourself about why you're not hitting your goals?
Talk soon
Kyle