This question popped up three times this week:
Should I list prices for websites/SEO etc on my website?
I’ve heard good arguments for both sides:
“Listing prices is open and honest for consumers, it lets them determine if they can afford you without having to talk to you, and it lets you sell directly from a website eliminating time-consuming consultations.”
“Not listing prices is in your best interest, it lets you put prospects through a consultative process to determine their exact needs and customize a solution for them, which also allows for premium pricing.”
But to me it basically comes down to one simple distinction…
Are you selling “it” as a product or a service?
If you are selling it as a product — where everyone gets the exact same thing (or a choice of different packages of the exact same thing) — then listing prices might be a good idea. Especially if your prices are relatively low or you want to sell from the interweb.
But if you want to get premium prices or you’re selling it as a customized service — where every client is getting something slightly different, if only in terms of management / hand holding / results / expectations etc — then you’re better off not listing prices and putting people through a consultative process.
Neither way is “right” — they’re both useful in different situations.
And my best students implement both strategies 😉