A question came in about how I see the future for local business consultants.
"I notice you've retired all your courses and now you are only doing lead gen? Do you think local consulting is getting saturated? What is your prediction for local business consultants?"
Yes I've retired all my courses.
Why? Focus. I'm putting all my energy into three things: growing my agency, helping my inner circle clients grow their agencies, and surfing. Anything else is a distraction.
The question about local business consulting being saturated is a common one, and has a few different answers, depending on your point of view.
First, I don't really believe in the concept of saturation when it comes to people's desires. We always want bigger, better, faster. And we are constantly facing new problems and challenges that need to be solved. So there's always room at the table for someone with a better solution or message.
Second, yes there are a ton of consultants, SEO guys, PPC agencies etc. So what? There are a ton of accountants and lawyers and doctors and dentists and chiropractors and real estate agents but new ones are constantly opening. Those markets are "saturated" by any definition but it doesn't mean you can't be successful in any of them. There's a moving parade of businesses out there -- new ones starting, existing ones reaching new levels, and old ones looking to sell up -- all of which are potential clients.
Third and finally, look around and notice how many businesses STILL don't have a website... or a funnel... or a newsletter... or Facebook... or Adwords... or are not mobile optimised... or they DO have some of these but are doing them poorly or are unhappy with their current agency. Look around at all the agencies who STILL aren't marketing themselves effectively. There are opportunities everywhere.
Listen up, just in the past week I've spoken to one guy whose business has done $250k in it's first 6 months. Another who just got started and has generated over $580k for one his clients (using ONE strategy) in the first month. And a girl who recently hung out her shingle and picked up 2 clients.
The bottom line? There's plenty of room if you're willing to put the work in.
As for my prediction of the future for local business consultants, I'll write about that in my next email.