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How'd you pull up after the Black Friday / Cyber Monday madness?
No matter where in the world you are it's hard to avoid the craziness...
Even though we don't celebrate Thanksgiving here in Australia, we love a good bandwagon so many of our stores have been running big sales. And we go almost as crazy as the Americans.
It's funny watching people camp out for 48 hours just to save $500 on a TV.
Kinda worrying watching fights break out over a pair of shoes.
Scary to hear of people trampled to death.
Reminds me of a rant one of my early mentors once went on:
"You're either a Buyer or a Seller. Buyers buy. That's all they ever do. Living paycheck to paycheck just waiting for the next must-have consumer goods. Trying to live a life they haven't earned yet. Then they complain that the rich get richer and they can't get a break! Sellers sell to the Buyers, and they make a fortune doing so. But they also buy. The difference is instead of wasting money on crap they don't need, they invest in education, training, and self-development to help them earn their way to the next level."
I'm paraphrasing, but I think you get the idea.
When I ask my "regular" friends how they went on Black Friday, they tell me about the bargain Playstation they got or the new couch they scored a crazy deal on.
Saved a few hundred bucks on something moving them further away from freedom. Probably end up paying more in credit card interest than they saved in the first place.
But when I ask my entrepreneurial friends the same question, they tell me about all the money they made... new clients signed up... sales records broken.
For example, one guy took a new business that was doing about $1000 a day and brought in over $12,000 of sales in a SINGLE day during this weekends buying frenzy.
Made more than many people do in 2 or 3 months... added dozens of new customers to his database... building an asset that will sell for millions.
Not bad, huh?
Another made enough over the past few days to take all of December off. He bought a copywriting course and has dedicated himself full time for the next 30 days to learn how to write persuasive copy.
And the rich get richer.
The funny thing is, it takes about as much effort to become a Seller as it does to remain a Buyer. It's just a different type of effort. And in the long run, a Sellers life only gets easier while Buyers struggle more and more just to keep their head above water.
So now the dust has settled it's a good time to take stock...
How many websites have you got up and running?
How many funnels are working to bring you new leads and sales?
How many offers do you have in the market?
How many people are you reaching?
How much value are you delivering?
How many skills have you honed?
2015 is fast approaching.
It's up to you how it plays out.
Talk soon,
Kyle Tully