When I first started in business I spent a few years farting around without much success.
Partly because I thought if I just hung out my shingle announcing my consulting business that somehow I'd be flooded with work.
And partly because I didn't have a clue what I was doing.
I wasn't clear on what my core services should be... had no idea who my ideal clients were... and didn't have the foggiest plan of how to reach them even if I did.
And yet I thought success would come to me a lot easier than it did.
But soon enough I learned a lesson all entrepreneurs learn:
At some stage you just have to buckle down and do the work.
Not talk about doing the work. Or plan the work you're going to do. Or dabble in doing the work. But actually sit down day after day and dedicate the time to figure this stuff out.
What is the service you can offer that solves a big problem in the market and you can do better than most?
Who is the ideal client for your service? What type of business are they in? What are the common characteristics? Who don't you want to serve?
How are you going to get in front of these people? What message is going to get them to respond? How are you going to sell them?
Then put an action plan together and work your plan.
Breakthrough success doesn't come until you dedicate the time to getting this right. You test an idea, make corrections and adjust as you go, then test again.
Closer and closer you get until you nail it.
Here's the point:
Doing the same thing over and over expecting a different result won't get you anywhere. Success isn't going to magically show up at your door just because you've been doing this for a certain amount of time.
At some stage you're going to have to do the work.
Better now than later.