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7:52am Sunday morning here in Nelson Bay as I sit writing to you.
We've got a big group of friends staying the weekend for my birthday celebrations. The house is just stirring now. Me? I've been up for two hours writing copy for my supplement business.
Some would say I'm a workaholic dweeb.
Stephen King used to tell interviewers he writes every day except for Christmas, the Fourth of July, and his birthday.
That was a lie.
He writes every day.
"The truth is that when I'm writing, I write every day, workaholic dweeb or not ... If I don't write everyday ... the excitement of spinning something new begins to fade. The work starts to feel like work. For me, not working is the real work."
I find the same is true with writing copy.
Take a day off and it takes you a little while to get back up to speed. Take two off and you find yourself stammering and stuttering on the page. Take three and it might as well be a week.
Consistency is key.
And I love what I do.
Of course, those same people who would call me a workaholic are doing life in prison. Five days a week. 8am - 6pm. No passion, no control, no freedom. Killing yourself 50 hours a week so you can "relax" for a few hours on the weekend? Sounds like bad maths to me.
I'm done with real work by lunchtime most days. Afternoons are spent reading, riding, catching waves at the beach, or meeting friends at a cafe.
I've designed my business and work schedule to suit how I want to live my life. Seems crazy to me to do it the other way and try to fit a life in around work. Nobody on their death bed wishes they spent more time at the office.
Anyway, my point is this:
Decide the life you want to live then design your business to make it reality.
- Choose the clients you want to work with.
- Create lead generation systems that attract them into your world.
- Educate and pre-sell through marketing.
- Solve big problems and charge accordingly.
Have a great weekend.
Talk soon,
Kyle Tully