Spent last week road trippin' down the sunny California coast.
From San Francisco, to Santa Cruz, Monterey, Morrow Rock, Santa Barbara, Ventura, Venice Beach, Newport Beach, Corona Del Mar, and Laguna Beach... then a quick detour over to Disneyland before heading down to La Jolla next week.
It's a gorgeous trip with amazing views and plenty of tight cliff-top turns to make the drive interesting. Especially if you're in something a little sporty.
Definitely one for the bucket list.
(You can check out some of my photos on Facebook here.)
Along the way I've been working with coaching clients, planning my next live event, and doing strategy sessions with potential TIC members.
One thing that has come up a couple of times is the importance of saying NO.
No to people you don't want to work with.
No to demands you can't (or won't) meet.
No to work that doesn't get you to your goal.
No to clients that aren't your ideal.
Because it's one thing to spend time defining your ideal client and knowing who you want to attract. But it's something else entirely to actively turn away those who don't fit that profile. And until you start saying no to people who aren't your ideal you won't create the space to allow those who are in.
This works in both a metaphysical and very concrete way.
Concrete in that you free up your time. (This alone is huge!) You begin to see yourself as a specialist, your self image shifts, your clarity, certainty, and confidence increase. You start getting the type of referrals you actually want.
Metaphysical because when you start saying no to the opportunities that aren't right for you, more of the right one's soon start to appear. More than you would normally expect. In stranger ways than you can imagine. Call it God, the universe, or whatever you like, but I've seen it happen time and time again.
Saying no can be hard.
Sometimes it means turning away money and not knowing where more will come from.
Turning off your mr nice guy image and being firm with someone you see as a friend.
Removing products and services from your lineup that have made you lots of money in the past but are slowing drowning you.
Or firing existing clients who no longer serve your long-term goals.
None of this is easy.
If it was, everyone would get what they want.
But it's hard. It goes against much of how we've been programmed to behave. And most people will do anything they can to avoid hard work. So very few people ever get what they really want.
Decide what you want your business to look like.
Define your ideal client.
Determine your goals.
That's the easy part.
Now say no to everything that falls outside.
This is where you will be tested.