Productivity Porn

"Productivity porn."

One of my coaching clients used that phrase on a call yesterday.

Ever heard it before?

I hadn't.

But it immediately resonated with me.

We were talking about project/time/task management software.

And how it's easy to get caught up in fancy systems and automation.

You've got Google Calendar hooked up via Zapier to Trello creating recurring tasks with reminders feeding back into your iCal setting off an alarm on your iPhone, iPad, and iFridge simultaneously.

When all you wanted was a reminder to do marketing each day.

You've got your entire business systemised, process-mapped, and documented.

But you're still looking for your first decent client.

You've got a GTD system for logging, organising, ranking, and prioritising tasks...

Most of which you shouldn't even be doing.

And by the time you get everything setup just the way you like it...

Someone starts raving about a new whiz-bang solution (that does something a hair better) and the process starts all over again.

You end up spending more time managing tasks, configuring software, and re-writing systems than you do getting productive work done. The busy work of "productivity" eats up all your time for actually being productive.

I know because I've been there.

Tested half a dozen CRMs.

Toyed with all the top project management software.

Tried every productivity system you can imagine.

And you know what?

I keep coming back to good old pen and paper:

An old-fashion hard copy journal.

Quarterly goals.

Monthly projects.

Weekly tasks.

Daily action items.

Reviewed each evening.

Used as my battle plan each morning.

Now, I do use Trello for managing high-level projects where multiple people are involved. (It's light-weight, super simple to use, and doesn't get in the way of getting stuff done.) But as soon as I take on a project or task I move it offline and into my journal.

Not exactly the type of productivity porn you can get off to, but this system is deadly effective for me.

Talk soon,

Kyle Tully