Civilians have the luxury of cruise control.
Turn up to work, put the hours in, go home...
... and like clockwork a pay check gets deposited in your bank account.
Performance tends to be a fuzzy grey area. And as long as you're somewhere in that area you're getting that check. At least until the next economic hiccup.
Entrepreneurs don't have such a luxury.
Putting the hours in isn't good enough. Your time has to count. Because if you don't focus on the right things you don't get paid.
Performance is everything.
It's do or die.
And most people can't hack it.
The thing is, just figuring out the "right" things to do can be a minefield. It's easy to get caught up in stuff that feels right... only to discover later it was busy work parading as the important. Repeat this cycle too many times and you can be in real trouble.
So how do you know if you're working on the right things?
Well, the simplest way is to look at your results.
If you've been doing the same things you've always done, and still getting the same results you've always gotten, then perhaps it's time for a change in your approach.
It took me a long time to learn this lesson.
I convinced myself I was making progress when really I was doing anything but facing the hard work of actually going out and getting clients...
Re-doing my website for the third time. (Still without any clients in the pipeline.)
Reading yet another book on HTML. (Even though I already knew more than enough.)
Getting sucked into online conversations. (With little hope of them turning into business.)
Dreaming and talking about the future. (But doing little today to make it a reality.)
... in cruise control and wondering why the bank balance isn't moving in the right direction.
Anyway, it's kinda funny to think back to those times now, when you don't know what you don't know and the path forward is covered in a thick fog. A civilian in a cutthroat entrepreneurial world.
Ditch the civilian luxuries and make your time count.