#14 Taking Advantage of Opportunities
On this episode I travel down to Sydney for the Sydney Retail Festival and share with you one huge lesson about how to take advantage of the opportunities sitting right in front of you.
#13 The Consultants Curse
If you feel like you're ready for a breakthrough in your business... but... just can't seem to put the final pieces in place, then you might be jinxed by The Consultants Curse.
#12 Lessons learned from half my life consulting – Part 2
I started my first consulting business -- Devil Website Development -- way back in 1998, just before my 18th birthday. And I recently turned 36 years old, which means I've now spent half my life in the consulting industry! I thought this would be a great opportunity to talk about some of the lessons I've learned along the …
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Ditch the civilian luxuries
Civilians have the luxury of cruise control. Turn up to work, put the hours in, go home... ... and like clockwork a pay check gets deposited in your bank account.
The “Sharknado” secret to business success
On the weekend I watched one of my new favourite movies: "Sharknado" (Stick with me, I'm going somewhere with this.)
Is your DNA conspiring against you?
Got a great question on one of our webinars the other day: "I know you have several businesses, when did you decide that you can start an ecommerce vs. shiny object syndrome?" Now, I'll be the first to admit I'm drawn to bright shiny objects just as much as anyone else.
The “leaky bucket” theory for getting clients
Lemme tell you about my "leaky bucket" theory for getting clients. See, every potential client you come across has holes in their marketing machine. Mistakes, missing pieces, and inefficiencies in the system that are causing them to leak profits. A leaky bucket.
You can’t scale zero
Recently I was having a conversation with one of our new Insiders members. We were talking about strategies he could use to quickly grow his newly launched conversion rate optimisation business. I suggested he try my guerrilla outbound marketing approach.
The Illusion of Knowledge
Early on in my copywriting career, before I had cemented the confidence to consistently charge big fees up-front, I did a number of pay-for-performance deals. I would only get paid if a salesletter I wrote made money. One of these deals was for a 9% gross royalty -- I'd get 9% of everything we made …
Creating offers that convert
Yesterday we were talking about accountability for results. And how ultimately, results are the ONLY thing your clients care about. It was this realisation that lead me to figure out how to consistently create offers that convert.
Accountability for results
In my experience, most consultants shy away from results. (This experience has been echoed back to me from many clients I've worked with as well.) They want to get paid the big bucks but don't want to be held accountable for the bottom line.
Going to the top
On the webinar last week I talked about one of the most powerful questions you can ask yourself... "Which market segment would get the MOST value from working with you?" Because there are many people who can get value from your services.
How choices kill deals
The more experience you get at online marketing, the easier it is to kill a deal by giving your prospect too many options. A potential client comes to you for help, and instead of showing them THE way to solve their problem, the temptation is to tell them about all the different ways you could …
#11 Lessons learned from half my life consulting – Part 1
I started my first consulting business -- Devil Website Development -- way back in 1998, just before my 18th birthday. And I recently turned 36 years old, which means I've now spent half my life in the consulting industry! I thought this would be a great opportunity to talk about some of the lessons I've learned along the …
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#10 How To Get Consulting Clients Chasing You
This week on the podcast I'm answering a question from my coaching community about how you can progress from chasing clients to having them seek you out. When you begin to move from constantly chasing clients to farming and nurturing them you will experience a shift that impacts all areas of your business. Clients become easier …
#9 Essentialism for Consultants
If you feel overworked and yet under-utilised -- busy but not productive -- then you're going to get a lot out of this week's podcast. Episode 9 of the Consulting Tycoon Podcast is based on a training I ran for my inner circle clients on applying Essentialism to your consulting business. You'll discover the way …
#8 Ex-Retiree Makes $12,000 Her First Month Consulting
This week I've gone into the archives and pulled a very special recording for you. What you're about to hear is the first interview I ever did for Consulting Tycoon back in 2010. I'm talking with Liz Canney, and ex-retiree who accidentally started her consulting business and made $12,000 her first month. Now, some of …
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#7 How To Find Profitable Consulting Niches
The digital marketing consultant space is crowded with me-too competitors who look and sound alike. If you're the fifth SEO guy who has contacted Mr Generic Business Owner this week what are the chances he's going to be excited to talk to you? NONE. This is why the riches are in the niches! This episode …
#6 How To Charge Premium Consulting Prices Today
This week on the Consulting Tycoon Podcast I'm talking about strategies to help you start charging premium prices starting today. Your pricing can make or break your business and most people are coming in waaaaaay too low. Let's reset your pricing thermometer and learn how to set your fees based on the value you provide.
#5 Breaking The Feast Or Famine Cycle In Your Consulting Business
In a brand new episode of the Consulting Tycoon Podcast I'm talking about how to break the feast or famine cycle. This is a common trap many consultants find themselves stuck in. And if you're not careful it can cripple your business and kill any momentum you might otherwise have gained.