#14 Taking Advantage of Opportunities

On this episode I travel down to Sydney for the Sydney Retail Festival and share with you one huge lesson about how to take advantage of the opportunities sitting right in front of you.

#13 The Consultants Curse

If you feel like you're ready for a breakthrough in your business... but... just can't seem to put the final pieces in place, then you might be jinxed by The Consultants Curse.

Ditch the civilian luxuries

Civilians have the luxury of cruise control. Turn up to work, put the hours in, go home... ... and like clockwork a pay check gets deposited in your bank account.

Is your DNA conspiring against you?

Got a great question on one of our webinars the other day: "I know you have several businesses, when did you decide that you can start an ecommerce vs. shiny object syndrome?" Now, I'll be the first to admit I'm drawn to bright shiny objects just as much as anyone else.

The “leaky bucket” theory for getting clients

Lemme tell you about my "leaky bucket" theory for getting clients. See, every potential client you come across has holes in their marketing machine. Mistakes, missing pieces, and inefficiencies in the system that are causing them to leak profits. A leaky bucket.

You can’t scale zero

Recently I was having a conversation with one of our new Insiders members. We were talking about strategies he could use to quickly grow his newly launched conversion rate optimisation business. I suggested he try my guerrilla outbound marketing approach.

The Illusion of Knowledge

Early on in my copywriting career, before I had cemented the confidence to consistently charge big fees up-front, I did a number of pay-for-performance deals. I would only get paid if a salesletter I wrote made money. One of these deals was for a 9% gross royalty -- I'd get 9% of everything we made …

The Illusion of Knowledge Read More »

Creating offers that convert

Yesterday we were talking about accountability for results. And how ultimately, results are the ONLY thing your clients care about. It was this realisation that lead me to figure out how to consistently create offers that convert.

Accountability for results

In my experience, most consultants shy away from results. (This experience has been echoed back to me from many clients I've worked with as well.) They want to get paid the big bucks but don't want to be held accountable for the bottom line.

Going to the top

On the webinar last week I talked about one of the most powerful questions you can ask yourself... "Which market segment would get the MOST value from working with you?" Because there are many people who can get value from your services.

How choices kill deals

The more experience you get at online marketing, the easier it is to kill a deal by giving your prospect too many options. A potential client comes to you for help, and instead of showing them THE way to solve their problem, the temptation is to tell them about all the different ways you could …

How choices kill deals Read More »

#9 Essentialism for Consultants

If you feel overworked and yet under-utilised -- busy but not productive -- then you're going to get a lot out of this week's podcast. Episode 9 of the Consulting Tycoon Podcast is based on a training I ran for my inner circle clients on applying Essentialism to your consulting business. You'll discover the way …

#9 Essentialism for Consultants Read More »

#6 How To Charge Premium Consulting Prices Today

This week on the Consulting Tycoon Podcast I'm talking about strategies to help you start charging premium prices starting today. Your pricing can make or break your business and most people are coming in waaaaaay too low. Let's reset your pricing thermometer and learn how to set your fees based on the value you provide.

#5 Breaking The Feast Or Famine Cycle In Your Consulting Business

In a brand new episode of the Consulting Tycoon Podcast I'm talking about how to break the feast or famine cycle. This is a common trap many consultants find themselves stuck in. And if you're not careful it can cripple your business and kill any momentum you might otherwise have gained.